An accomplished entrepreneur with over three decades of experience in mattress retailing, sales management, marketing, and merchandising, Edwin Shoffner has served as the president of Mattress By Appointment in Greenville, South Carolina, since 2013. Under Edwin Shoffner’s direction, the company provides turnkey business models for individuals looking to enter the mattress retail industry.
One of the most sought-after mattress technologies is memory foam. Memory foam is a special type of foam with viscoelastic properties that temporarily compresses and molds to the natural shape of the body resting on it. They feel soft and comfortable during use and spring back to total volume when weight is removed. Memory foam mattresses have been the gold standard for comfortable bedding systems in the past few years — according to TheBozzMagazine.com.
Some memory foam mattresses have other notable properties. For example, modern memory mattresses come with dust- and stain-resistant cover materials. Some cover materials also repel dirt and bed bugs.
Most modern memory mattresses are made from third-generation foams and offer high durability, little spring back time, and consistent quality. It is worth noting that NASA first developed memory foam in 1966 when the association sought to improve aircraft cushion safety.