How to Drive Sales on Social Media

Edwin Shoffner
2 min readMay 24, 2023

Edwin Shoffner is a sales expert with over two decades of experience. He served as vice president of sales at Park Place Corporation. Also as president of Mattress By Appointment, Edwin Shoffner was in charge of marketing, merchandising, and sales management.

Social media has significantly impacted the manner and method with which we sell goods and services today. According to a 2021 report by Sprout Social Index, 90 percent of customers will patronize brands that they follow on social media.

You should upload enough visual content to optimize the sales of your goods or service on social media. Unlike text-based content, video content on social media best depicts what you sell.

Engagement is one of the major advantages of social media. To drive sales on social media, you should establish your presence online through interactive posts to engage and educate the audience. Experts have noted that the more a brand engages its audience in social media, the more sales it will make.

To drive sales on social media, you should engage in social listening. Social listening is the process of assessing and evaluating online conversations regarding your brand and its industry to determine public opinion. Social listening helps your brand key into conversations related to your industry. In the long run, this helps to drive public awareness about your brand.

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Edwin Shoffner

As the president of Mattress by Appointment in Greenville, South Carolina, Edwin Shoffner builds on more than 30 years of experience in the bedding industry.